TEKNIK KOMUNIKASI PERSUASIF FOOD INFLUENCER DI MEDIA SOSIAL INSTAGRAM (ANALISIS ISI KUANTITATIF PADA AKUN @KURANGSECANTING)

LARASATI, TAMARA VISCHEL KHOIRUNNISA and Thamrin, M. Husni and Saraswati, Erlisa (2022) TEKNIK KOMUNIKASI PERSUASIF FOOD INFLUENCER DI MEDIA SOSIAL INSTAGRAM (ANALISIS ISI KUANTITATIF PADA AKUN @KURANGSECANTING). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui apa saja teknik komunikasi persuasif yang digunakan pada akun instagram food influencer @Kurangsecanting. Teori yang digunakan dalam penelitian ini adalah komunikasi persuasif menurut Onong U. Effendy yang terdiri dari lima teknik komunikasi persuasif.. Metode yang digunakan dalam penelitian ini adalah Analisis Isi Kuantitatif dengan pendekatan deskriptif. Sampel dalam penelitian ini adalah postingan instagram @Kurangsecanting pada periode 01 Januari 2021 – 31 Oktober 2021 menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 58 postingan. Hasil analisis menunjukkan teknik komunikasi persuasif yang dominan digunakan ialah dimensi teknik tataan dengan persentase sebesar 96%. Kata Kunci: Komunikasi Persuasif, Instagram, Food Influencer, Analisis Isi Kuantitatif

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Komunikasi Persuasif, Instagram, Food Influencer, Analisis Isi Kuantitatif
Subjects:	H Social Sciences > HJ Public Finance > HJ9-9940 Public finance #1 Repository of Teaching and Learning Process (PBM) > Action Planing and Recomendation
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	TAMARA VISCHEL KHOIRUNNISA LARASATI
Date Deposited:	31 May 2022 01:39
Last Modified:	31 May 2022 01:39
URI:	http://repository.unsri.ac.id/id/eprint/70924

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