PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI KOTA PALEMBANG

ALBANNA, MUHAMMAD RIFQI and Nofiawaty, Nofiawaty and Yunita, Dessy (2022) PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of E-Service Quality on E-Satisfaction on Tokopedia consumers in Palembang. The dimensions of E-Service Quality used consist of Reliability, Responsiveness, Trust, Interface Design and Personalization. This research uses quantitative methods with descriptive and causal research types. Sampling was carried out by distributing online questionnaires to 100 respondents with criteria aged 17 years and over, had shopped at Tokopedia and domiciled in Palembang city. The data analysis technique used is descriptive analysis, simultaneous test, parsial test and regression analysis. The results obtained in this study are that E-Service Quality has a positive and significant effect either partially or simultaneously on the E-Satisfaction of Tokopedia consumers in Palembang city.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Electronic Service Quality, Electronic Satisfaction, Tokopedia
Subjects:	H Social Sciences > HB Economic Theory > HB3711-3840 Business cycles. Economic fluctuations H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	rifqi banna
Date Deposited:	21 Jul 2022 05:22
Last Modified:	21 Jul 2022 05:22
URI:	http://repository.unsri.ac.id/id/eprint/74287

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