STRATEGI EKSPANSIF GOJEK INDONESIA [STUDI : GOJEK INDONESIA DI THAILAND TAHUN 2020]

DINANTI, WINA and Alfatih, Andy and Tamsyah, Indra (2022) STRATEGI EKSPANSIF GOJEK INDONESIA [STUDI : GOJEK INDONESIA DI THAILAND TAHUN 2020]. Undergraduate thesis, Sriwijaya University.

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Abstract

A multinational corporation is a company based in a country that then creates new production facilities in a foreign country or purchases existing ones and extends managerial control across national boundaries. Gojek is a ride-hailing company from Indonesia, which was founded in 2010, and has managed to have a valuation of US$10 billion and holds the title as the first decacorn from Indonesia. In expanding its market coverage, Gojek is expanding in three Southeast Asian countries, one of which is Thailand, which officially operated on February 27, 2019 under the name GET. This study aims to explain the expansive strategy carried out by GOJEK in Thailand. The approach used in this research is the concept of market entry strategy, with the research method used is a qualitative method. The results of this study indicate that the expansion strategy carried out by GOJEK Indonesia towards Thailand has been quite successful based on the form of market entry strategy described by Mario Glowik, namely, setting strategic priorities consisting of Degree Of Hierarchical Control Of Firm Operations, GOJEK considerations related to internal matters Thai companies and external fields. Market Entry Timing, analyze competitors who have previously operated in Thailand and find out what their market wants. Proximity to The Market, recognizing the closeness between the products and services provided by GOJEK to Thai citizens. Financial Risk, considering the risks that will be faced by GOJEK in the Thai market with a comparison of the achievements that have been obtained by the company. Followed by Selection of the Appropriate Market Entry Mode for GOJEK's expansion to Thailand.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Ekspansif, GOJEK, Indonesia, International Market Entry, Strategi, Thailand
Subjects:	J Political Science > JZ International relations > JZ1464-2060 Scope of international relations with regard to countries, territories, regions, etc.
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Wina Dinanti
Date Deposited:	12 Aug 2022 04:06
Last Modified:	12 Aug 2022 04:06
URI:	http://repository.unsri.ac.id/id/eprint/77159

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