PENGARUH PRODUK, HARGA, DAN TEMPAT STARBUCKS CENTRAL PAVILION PALEMBANG TERHADAP MINAT BELI KONSUMEN

APRIANI, METI and Wahab, Zakaria and Rosa, Aslamia (2022) PENGARUH PRODUK, HARGA, DAN TEMPAT STARBUCKS CENTRAL PAVILION PALEMBANG TERHADAP MINAT BELI KONSUMEN. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the impact of product, price, and place of Starbucks Central Pavilion Palembang on consumer buying interest. This research is a descriptive research with a quantitative approach. The sammpling technique is using Lemeshow's method because of the unknown population so that the research sample amounted to 100 respondents. Data collection method is using questionnaires. The results showed that product and price has a significant impact on the consumer buying interest, while the place has no significant impact on the consumer buying interest.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Produk, Harga, Tempat, Minat Beli
Subjects:	H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography H Social Sciences > HB Economic Theory > HB221-236 Price H Social Sciences > HB Economic Theory > HB535-551 Interest
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Meti Apriani
Date Deposited:	01 Sep 2022 04:05
Last Modified:	01 Sep 2022 04:05
URI:	http://repository.unsri.ac.id/id/eprint/78136

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