PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA SISTEM INFORMASI PENJUALAN TOKO BATIK KUJUR QUINNEE MAY

MEILINA, MEILINA and Ibrahim, Ali (2022) PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA SISTEM INFORMASI PENJUALAN TOKO BATIK KUJUR QUINNEE MAY. Undergraduate thesis, Sriwijaya University.

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Abstract

Kujur Quinnee May Batik shop is one of the batik shops in Tanjung Enim that sells typical batik from Tanjung Enim. In the sales system, Quinnee May Store only has physical stores, so sales are not optimal. There is also less promotion that is done so that it is not enough to reach new customers. Existing customer data is stored in paper form which allows data loss at any time. In addition, there is no specific strategy used in maintaining relationships with its customers. The application of Customer Relationship Management (CRM) on the sales information system of the Kujur Quinnee May Batik Store can overcome several existing problems. CRM strategies to get new customers, improve customer relationships, and retain existing customers are implemented in a website-based system. The system development method used is the waterfall method. The results of implementing this CRM can make it easier to market products, provide complete and easily accessible information, and integrate data storage. Customers can easily search for information, make transactions, and other benefits, thereby increasing good relations and customer trust. There are also transaction reports that make it easier for the store to conduct analysis and evaluation so that in the future the right strategy can be applied.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Penjualan, CRM, Hubungan pelanggan, waterfall.
Subjects:	T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.6.E9 Management information systems -- Congresses.
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Meilina Meilina
Date Deposited:	27 Sep 2022 06:39
Last Modified:	27 Sep 2022 06:39
URI:	http://repository.unsri.ac.id/id/eprint/80005

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