PENGARUH HARGA DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI SHOPEE PADA MAHASISWA PENDIDIKAN EKONOMI ANGKATAN 2018 UNIVERSITAS SRIWIJAYA

SILABAN, SEPTI ELENA and Koryati, Dewi (2022) PENGARUH HARGA DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN DI APLIKASI SHOPEE PADA MAHASISWA PENDIDIKAN EKONOMI ANGKATAN 2018 UNIVERSITAS SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the Effect of Prices and Discounts on Buying Decisions on the Shopee Application on Economic Education Students of 2018 Sriwijaya University. This research is a descriptive research with a quantitative approach. The population in this study were all 2018 Economics Education Students, Sriwijaya University. Sampling using a purposive sampling technique based on certain goals (people who have criteria for active students from the 2018 Sriwijaya University and have shopped at the Shopee Application and get the results of 50 students as samples in this study. The data collection technique uses a questionnaire. Validity test uses the formula Product moment correlation and reliability using Cronbach alpha. The results in this study indicate that there is a positive and significant effect of Price and Discount on Buying Decisions in the Shopee Application. There is a partially significant effect of Price on Buying Decisions and There is a Partial Effect of Discounts on Buying Decisions in the Shopee Application for Economic Education Students Class of 2018 Sriwijaya University. Researchers suggest to expand the number of samples and examine other variables that influence purchasing decisions. Keyword : Price, Discount and Buying Decision

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Harga, Diskon dan Keputusan Pembelian
Subjects:	L Education > L Education (General) > L7-991 Education (General)
Divisions:	06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User:	Ms Septi Elena Silaban
Date Deposited:	08 Nov 2022 02:04
Last Modified:	08 Nov 2022 02:04
URI:	http://repository.unsri.ac.id/id/eprint/81460

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