Iisnawati, Iisnawati and Rosa, Aslamia (2020) Consumer Decision on Online Food Delivery. In: 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019), 6-7 November 2019, Magister Management FE Unsri.
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Abstract
The research conducted due to the existence of consumer ‘s alternative choices to deliver food both through online delivery services provided by the company it self or provided by online transportation such us GoJek and Grab. This research aims to determine consumer behavior on using online food delivery in order to design effective marketing strategy. The research conducted by distributing questionnaires to 200 respondents who use online applications of food delivery service from GoJek, Grab, McDonald, KFC and Pizza Hut. This research used cross tabulation using SPSS. This research result describes the consumer preference on their choice of online food delivery, terms of payment and transaction based on their gender and age.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | 01-Faculty of Economics > 61101-Management Business and Administration (S2) |
| Depositing User: | Dr.SE,M.Si Aslamia Rosa |
| Date Deposited: | 24 Dec 2022 22:48 |
| Last Modified: | 24 Dec 2022 22:48 |
| URI: | http://repository.unsri.ac.id/id/eprint/84518 |
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