Rosa, Aslamia and Nazaruddin, Akhmad and Karim, Suhartini (2021) PANDEMIC COVID-19: PUBLIC TRANSPORT OR PRIVATE VEHICLE? A MARKETING PERSPECTIVE. EURASIA: Economics & Business, 60 (6). pp. 46-53. ISSN 2522-9710
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Abstract
This study is carried out to find out the public's interest in using transportation during the Covid-19 Pandemic in the city of Palembang, and is also intended to provide information on how people behave in the selection of transportation during this Pandemic, so that it can be information for public transportation service providers for the development of strategies to market public transportation in the community. The analytical technique used is Multinomial Logistic Regression. The intention in transportation is addressed to three categories of transportation which are non-online public transportation, online public transportation and private vehicles. The independent variables consist of Perceived of Covid-19 Risk, Consumer Perceived Value and Perceived Behavior Control. The results obtained show that people are still very concerned about the transmission of this virus so that the use of public transportation is not yet the main choice unless the pandemic can be overcome.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | 01-Faculty of Economics > 61101-Management Business and Administration (S2) |
| Depositing User: | Dr.SE,M.Si Aslamia Rosa |
| Date Deposited: | 25 Dec 2022 01:31 |
| Last Modified: | 25 Dec 2022 01:31 |
| URI: | http://repository.unsri.ac.id/id/eprint/84574 |
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