CAHYANI, ADINDA ZSA REGITA and Mahriani, Retna and Murti, Krisna (2022) PENGARUH KUALITAS INFORMASI INSTAGRAM @BANKMANDIRI TERHADAP BRAND AWARENESS LIVIN' BY MANDIRI. Undergraduate thesis, Sriwijaya University.
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Abstract
PT Bank Mandiri (Persero) Tbk is the largest state-owned bank in Indonesia which was established in 1998. PT Bank Mandiri has received many awards, one of which is the Best Bank in Digital Solution 2022 at the Asiamoney Best Bank Award 2022 event. Currently, Bank Mandiri is transforming to produce various types of digital products through the #JadiDigital program. For the success of these products, Bank Mandiri is currently conducting massive promotions through various media, one of which is Instagram social media. In this study, data were obtained through the process of distributing questionnaires, observations, and documentation using quantitative research methods. This research uses the theory of Information Quality by Mc Leod and the theory of Brand Awareness by Aaker. Through this theory, it is explained that there are four constructs to meet the quality of information, and four levels to achieve the highest level of brand awareness. The results of this study are known that there is a significant influence between the quality of information and brand awareness. However, not only limited to this, there are also several other factors that affect the brand awareness of Livin' by Mandiri. Keywords: Bank Mandiri, Information Quality, Brand Awareness, Effect
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Pemerintahan |
| Subjects: | H Social Sciences > HE Transportation and Communications > HE7601-8700.9 Telecommunication industry. Telegraph > HE7631.B757 Telecomunication-Technological innovations, Broadbans communication systems, Internet industry H Social Sciences > HM Sociology > HM621-656 Culture |
| Divisions: | 07-Faculty of Social and Politic Science > 70201-Communication Science (S1) |
| Depositing User: | Adinda Zsa Regita Cahyani |
| Date Deposited: | 26 Jan 2023 08:17 |
| Last Modified: | 26 Jan 2023 08:17 |
| URI: | http://repository.unsri.ac.id/id/eprint/87724 |
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