ANALISIS SALURAN DAN EFISIENSI PEMASARAN SAYURAN HIDROPONIK NASHIR FARM DI PALEMBANG

FALACH, FAJERUL and Wildayana, Elisa (2022) ANALISIS SALURAN DAN EFISIENSI PEMASARAN SAYURAN HIDROPONIK NASHIR FARM DI PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Abstract The purpose of this study was to (1) establish the existing marketing channels at Nashir Farm. (2) Analyzing the marketing efficiency of hydroponic vegetables at Nashir Farm. This research was conducted at Nashir Farm Hydroponic Farming on Jalan Sambung Rasa, Bukit Sangkal, Kalidoni District, Palembang City, South Sumatra. The choice of this location was made deliberately with the consideration that the location had been operating for 3 years and was still developing. Data collection was carried out from October to November 2022. The research method used was survey and field observation methods. The sampling method used was purposive sampling. The data processing method is descriptive analysis and contribution analysis which is presented in the data processing tabulation with Microsoft Excel. The results of this study indicate that there is one Nashir Farm marketing channel pattern. The party involved is the trader who got burned. The determining indicators of marketing efficiency at Nasir Farm are the level of margin, profit ratio and farmer's share. The margin level on the Nashir Farm marketing channel is Rp. 7,500.00 while the profit ratio for the Nashir Farm marketing channel is 15.9 and the producer-consumer profit ratio is 4.8. The market share level for traders is 81.25 and the producer-consumer level is 100. So from the calculation of marketing efficiency at Nashir Farm it is stated that marketing is efficient. Keywords: hydroponic lettuce, marketing channel efficiency, Nashir Farm.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Selada Hidroponik, Efisiensi Saluran Pemasaran, Nashir Farm.
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Fajerul Falach
Date Deposited:	30 Jan 2023 07:23
Last Modified:	30 Jan 2023 07:23
URI:	http://repository.unsri.ac.id/id/eprint/88489

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