KOMUNIKASI PEMASARAN PARIWISATA DINAS PARIWISATA KOTA BUKITTINGGI DI ERA COVID-19

PUTRA, FIRMANSYAH and Suleman, Zulfikri and Murti, Krisna (2023) KOMUNIKASI PEMASARAN PARIWISATA DINAS PARIWISATA KOTA BUKITTINGGI DI ERA COVID-19. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled "Tourism Marketing Communication of the Bukittinggi City Youth and Sports Tourism Office in the Covid-19 Era". This study aims to determine tourism communication carried out by the Bukittinggi City Youth and Sports Tourism Office in attracting tourists to travel to Bukittinggi City due to the reduced number of tourists caused by the Covid 19 Pandemic. As a reference for compiling this research the authors use the Marketing Mix theory. put forward by E. Jerome Mc. Charthy. The theory consists of 7 elements, namely Product, Price, People, Place, Physical Evidence, Process, Promotion. This study used a qualitative method, with data obtained from in-depth interviews with 2 key informants and 2 supporting informants. In addition, the data obtained through observation and documentation studies. The results of this study indicate that the Tourism Marketing Communication of the Youth Tourism Office and the City of Bukittinggi in the Covid-19 Era has fulfilled the implementation of the Marketing Mix theory, to even out infrastructure according to the needs of each tourist attraction, because in some tourist objects there are still facilities and infrastructure that is still lacking based on tourist needs which must be met in order to support the convenience and smooth operation of existing tourist objects.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Marketing Mix, Traveler
Subjects:	H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Firmansyah Putra
Date Deposited:	10 Apr 2023 05:31
Last Modified:	10 Apr 2023 05:31
URI:	http://repository.unsri.ac.id/id/eprint/93983

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