SIMILARITY RESULT OF_THE EFFECT OF PERCEIVED QUALITY, PERCEIVED PRICE AND NEED FOR UNIQUENESS ON CONSUMER'S PURCHASE INTENTION THROUGH ONLINE STORE OF CHILDREN IMPORT BAG IN PALEMBANG, INDONESIA

AZTIANI, DIRA and Wahab, Zakaria and Andriana, Isni (2023) SIMILARITY RESULT OF_THE EFFECT OF PERCEIVED QUALITY, PERCEIVED PRICE AND NEED FOR UNIQUENESS ON CONSUMER'S PURCHASE INTENTION THROUGH ONLINE STORE OF CHILDREN IMPORT BAG IN PALEMBANG, INDONESIA. Turnitin Universitas Sriwijaya.

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Abstract

The purpose of this research is to analyze the effects of perceived quality, perceived price and need for uniqueness on consumer’s purchase intention through online store of children import bag. This research used Multiple Linier Regression using SPSS Version 25 to calculate data. Data was obtained from filling the online questionnaires to a hundred respondents. The results of this research indicate that perceived quality, perceived price and need for uniqueness have a positive and significant effect on consumer’s purchase intention. As a suggestion, online seller especially in import product should searchs the products that give unique value, different from common product but still have a good quality.

Item Type:	Other
Uncontrolled Keywords:	perceived quality, perceived price, need for uniqueness, consumer’s purchase intention, children import bag
Subjects:	#3 Repository of Lecturer Academic Credit Systems (TPAK) > Articles Access for TPAK (Not Open Sources) #3 Repository of Lecturer Academic Credit Systems (TPAK) > Results of Ithenticate Plagiarism and Similarity Checker
Divisions:	01-Faculty of Economics > 61001-Management (S3)
Depositing User:	Mrs Isni Andriana
Date Deposited:	28 Apr 2023 08:34
Last Modified:	28 Apr 2023 08:34
URI:	http://repository.unsri.ac.id/id/eprint/97820

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