SIMILARITY RESULT OF_FACTORS THAT INFLUENCE BEHAVIORAL INTENTION OF DIGITAL FINANCIAL TRANSACTIONS ON THE MILLENIAL GENERATION IN PALEMBANG

AUDINA, MIA and Isnurhadi, Isnurhadi and Andriana, Isni (2023) SIMILARITY RESULT OF_FACTORS THAT INFLUENCE BEHAVIORAL INTENTION OF DIGITAL FINANCIAL TRANSACTIONS ON THE MILLENIAL GENERATION IN PALEMBANG. Turnitin Universitas Sriwijaya.

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Abstract

This study aims to examine and analyze the factors that influence behavioral intention in using digital financial transaction services (E-wallet) by millennial generation in Palembang City by using the unified theory of acceptance and use of technology 2 (UTAUT2) and expanded by adding digital financial literacy variable. This study used purposive sampling technique. Data for 250 millennial generations using ShopeePay, GoPay, and DANA E-wallet in Palembang City were obtained through an online questionnaire survey. The data then were analyzed using Partial least squarestructural equation modeling (PLS-SEM). The results showed that performance expectancy, social influence, hedonic motivation, and digital financial literacy had a positive and significant influence on behavioral intention. Meanwhile, effort expectancy and facilitating conditions did not have a significant influence. Future research is expected to add other factors not included in this study, such as price value and habit

Item Type: Other
Uncontrolled Keywords: UTAUT 2; digital financial literacy; e-wallet; millennial generation
Subjects: #3 Repository of Lecturer Academic Credit Systems (TPAK) > Articles Access for TPAK (Not Open Sources)
#3 Repository of Lecturer Academic Credit Systems (TPAK) > Results of Ithenticate Plagiarism and Similarity Checker
Divisions: 01-Faculty of Economics > 61001-Management (S3)
Depositing User: Mrs Isni Andriana
Date Deposited: 30 Apr 2023 23:15
Last Modified: 30 Apr 2023 23:15
URI: http://repository.unsri.ac.id/id/eprint/98558

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