PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL DANA (STUDI KASUS PADA GENERASI Z DI KOTA PALEMBANG)

RAHMAWATI, MELIZA and Rosa, Aslamia (2023) PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL DANA (STUDI KASUS PADA GENERASI Z DI KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This Research aims to analyze the effect of perceived usefulness and perceived ease of use toward intention to use on e-wallet DANA in Generation Z of Palembang City. The sampling technique that used in this research is non-probability sampling with a purposive sampling method. Type of this research is descriptive quantitative. The Population of this research is E-wallet DANA users which belong to Generation Z category. The data was collected through questionnaire which validity and reliability were already verified and distributed to 100 respondents. The analysis tools in this research are simultaneous test (F test), Partial test (t test) and multiple linear regression analysis. The result of F test shows that the TAM’s variables simultaneously affect the Intention to use on user.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Minat Menggunakan
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Meliza Rahmawati
Date Deposited:	16 May 2023 02:38
Last Modified:	16 May 2023 02:38
URI:	http://repository.unsri.ac.id/id/eprint/103337

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