PERILAKU KONSUMTIF PENGGEMAR K-POP (Studi Komunitas EXO-L Palembang)

DEWI, HUSNA and Lidya, Eva and Yulasteriyani, Yulasteriyani (2023) PERILAKU KONSUMTIF PENGGEMAR K-POP (Studi Komunitas EXO-L Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

Korean culture is currently a popular culture around the world, including Indonesia. All Korean cultural prodicts such as K-Pop, K-Fashion, K-Drama, and others are the main attraction for Korean culnire fans. The research design used in this study is a quantitative design, which is a research design that describes or explains a problem whose results can be generalized or is not too concerned with the depth of data or analysis, but is more concerned with the aspect of data flexibility so that the data or population of the research results is considered a representation of the entire population This research was conducted on K-POP fans in the -L Palembang community with a sample of 80 people. The sampling technique used was probability sampling with simple random sampling method. The questionnaire in this study used a Likert scale with a variation level of 4 answers, namely strongly agree, agree, disagree, and strongly disagree. Then the results of the description of the answers to the dimensions of extravagance show that consumptive behavior is not always detrimental or costly in one-time use, but it can also be done by making installments made in order to get what you want. The method used in this research is descriptive quantitative analysis. The sample in this study were 101 respondents of EXO-I. Palembang members. The sample technique used is prohability sampling and data collection using a questionnaire. Then hased on the results of the description of the questionnaire answers that have been described the results show that consumptive hehavior that eccurs affects several things, such as finance and time Keywords: Consumptive Rehavior, K-Pop, K-Pop fans

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perilaku Konsumtif, K-POP, Penggemar K-POP
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology H Social Sciences > HM Sociology > HM621-656 Culture
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Husna Dewi
Date Deposited:	25 Jul 2023 02:29
Last Modified:	25 Jul 2023 02:29
URI:	http://repository.unsri.ac.id/id/eprint/121292

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