ANALISIS ISI KOMUNIKASI VISUAL ONLINE DALAM MEMBANGUN CITRA POLITIK AKUN INSTAGRAM PANCA WIJAYA AKBAR

IHSAN, KHOIRUL and Nomaini, Faisal and Andarini, Rindang Senja (2023) ANALISIS ISI KOMUNIKASI VISUAL ONLINE DALAM MEMBANGUN CITRA POLITIK AKUN INSTAGRAM PANCA WIJAYA AKBAR. Undergraduate thesis, Sriwijaya University.

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Abstract

Visual communication is an effort made in conveying messages that can only be seen by the eye. The use of visual communication is one of them to build a political image of someone who does not recognize themselves from the character by uploading photos and videos through social media. Instagram is one of the social media that is widely used by the people of Indonesia, the number of Instagram users is not surprising if now Instagram is used by political actors in general elections, such as regional elections. In 2020, the regional election in Ogan Ilir Regency became an eye-catching regional election where a new figure emerged replacing the previous candidate who did not qualify as a candidate. This research then wanted to find out how online visual communication strategies are used on Instagram to build public trust. This research uses a content analysis method with the object of research @pancawijayaakbar Instagram account as the elected regent of Ogan Ilir Regency. Panca Wijaya Akbar has only been actively using Instagram since October 15, 2019 or when he started wanting to run for regent of Ogan Ilir Regency, therefore researchers want to see the strategy applied by Panca Wijaya Akbar when running for regent of Ogan Ilir Regency. This study uses six dimensions of online visual communication, namely perspective, broadcasting, mobilization, image management, hybridity, and interactivity. The findings of researchers on the Instagram account @pancawijayaakbar at the beginning of the campaign until the most prominent dimension was chosen, namely the interactivity dimension. This shows that Panca Wijaya Akbar was successful in building his political image through his Instagram account seen based on Instagram uploads @pancawijayaakbar received a good response from the public.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Online Visual Communication, Social Media, Instagram, Panca Wijaya Akbar
Subjects:	J Political Science > JA Political science (General) > JA1-92 Political science (General) J Political Science > JS Local government Municipal government > JS221-227 Elections. Local elections. Municipal elections
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Khoirul Ihsan
Date Deposited:	07 Aug 2023 01:17
Last Modified:	07 Aug 2023 01:17
URI:	http://repository.unsri.ac.id/id/eprint/124008

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