PENGARUH KUALITAS INFORMASI, KUALITAS SISTEM, DAN KUALITAS LAYANAN TERHADAP KEPUASAN PENGGUNA DENGAN PERSEPSI KEGUNAAN SEBAGAI VARIABEL MODERASI (STUDI PADA PENERIMAAN PESERTA DIDIK BARU BERBASIS WEBSITE TAHUN 2024 DI KABUPATEN OGAN KOMERING ULU)

PUTRA, RAFLY AULIA and Imania, Katriza and Prabujaya, Sena Putra (2025) PENGARUH KUALITAS INFORMASI, KUALITAS SISTEM, DAN KUALITAS LAYANAN TERHADAP KEPUASAN PENGGUNA DENGAN PERSEPSI KEGUNAAN SEBAGAI VARIABEL MODERASI (STUDI PADA PENERIMAAN PESERTA DIDIK BARU BERBASIS WEBSITE TAHUN 2024 DI KABUPATEN OGAN KOMERING ULU). Masters thesis, Sriwijaya University.

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Abstract

ABSTRACT This study aims to examine the influence of information quality, system quality, and service quality on user satisfaction with perceived usefulness as a moderating variable in the website-based New Student Admission (PPDB) in Ogan Komering Ulu Regency. This study uses a quantitative approach with a survey method using a questionnaire consisting of 42 items. The study population consists of 6,418 users of the 2024 PPDB website in Ogan Komering Ulu District. Based on the Slovin formula (margin of error 10%), the minimum sample size was determined to be 98 (96 samples were analyzed as 2 samples were outliers), selected using non-probability sampling (convenience sampling). Analysis was conducted using Structural Equation Modeling (SEM) Partial Least Square (PLS) with the assistance of SmartPLS version 4 for Windows software. The results of the study indicate a positive and significant influence between System Quality and User Satisfaction, as well as between Service Quality and User Satisfaction. However, the influence of Information Quality on User Satisfaction showed positive results, although not significant. Additionally, no significant influence was found from Perceived Usefulness as a moderating variable on the relationship between information quality, system quality, service quality, and user satisfaction. These findings emphasize the importance of SOPs regarding website information quality standards for the PPDB, the formation of a special audit team for troubleshooting, the development of staff training programs, public campaigns through social media highlighting the benefits of the PPDB website, and conducting post-PPDB digital surveys to formulate targeted policies. Keywords : Information Quality, System Quality, Service Quality, User Satisfaction, Perceives Usefulness, Website, PPDB

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Administrasi Publik, Kebijakan Publik
Subjects:	J Political Science > JJ Political institutions and public administration (North America) > JJ1000-1019 Political institutions and public administration (North America)
Divisions:	07-Faculty of Social and Politic Science > 63101-Public Administration (S2)
Depositing User:	Rafly Aulia Putra Putra
Date Deposited:	28 Jul 2025 06:17
Last Modified:	28 Jul 2025 06:17
URI:	http://repository.unsri.ac.id/id/eprint/180946

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