PENGARUH VARIAN PRODUK, HARGA KOMPETITIF DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA

MAULANA, ARIS and Nofiawaty, Nofiawaty and Nailis, Welly (2020) PENGARUH VARIAN PRODUK, HARGA KOMPETITIF DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to describe and explain the impact of product variant, competitive price and advertising on purchase decision in Tokopedia. Datas in this research are collected by questionnaire. Population of this research is all college student from faculty of economics Sriwijaya university Palembang’s class. The sample of this study amounted to 100 respondent. Method analysis of the data which used in this research is multiple linear analysis. The result of the research show that product variant (X1), competitive price (X2) and advertising (X3) have significant impact to purchase decision (Y) in Tokopedia.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Varian Produk, Harga Kompetitif, Iklan, Keputusan Pembelian
Subjects: H Social Sciences > HB Economic Theory > HB221-236 Price
H Social Sciences > HB Economic Theory > HB801-843 Consumption. Demand
H Social Sciences > HF Commerce > HF5428-5429.6 Retail trade
H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Users 3508 not found.
Date Deposited: 04 Jun 2020 05:27
Last Modified: 04 Jun 2020 05:27
URI: http://repository.unsri.ac.id/id/eprint/29674

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