ANALISIS SALURAN DAN MARGIN PEMASARAN USAHATANI JERUK SIAM (CITRUS NOBILIS TOUR) DI DESA ARISAN GADING KECAMATAN INDRALAYA SELATAN KABUPATEN OGAN ILIR

DIWALGA, FERDI and Yulius, Yulius and Putri, Nurilla Elysa (2020) ANALISIS SALURAN DAN MARGIN PEMASARAN USAHATANI JERUK SIAM (CITRUS NOBILIS TOUR) DI DESA ARISAN GADING KECAMATAN INDRALAYA SELATAN KABUPATEN OGAN ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of this study were (1) to analyze the marketing channels of siam oranges (citrus nobilis tour) in Arisan Gading Village, Indralaya Selatan District, Ogan Ilir Regency, (2) calculate the marketing margins of the siam citrus farming (citrus nobilis tour) in the village. Arisan Gading, Indralaya Selatan District, Ogan Ilir Regency, (3) knows the farmer's share of siam citrus farming (citrus nobilis tour) in Arisan Gading Village, South Indralaya District, Ogan Ilir Regency. Collecting data at the research location in December 2019 in the Ivory Arisan Village. The research method used was a survey method by conducting interviews with 33 samples of siam orange farmers and using a survey method for the marketing agencies interviewed were selected based on the marketing channels of Siamese oranges involved in marketing activities of Siamese oranges in Arisan Gading Village, Indralaya Selatan District, Ogan Ilir Regency. The results showed that (1) There were four patterns of marketing channels of siam oranges in Arisan Gading Village with the highest value found in the 4th marketing channel in marketing Siamese oranges (2) The highest margin for marketing Siamese oranges in Arisan Gading Village was found in the marketing channel to the 2 (3) From the 4 marketing channels of siam oranges, it can be concluded that the marketing margin analyst, the highest farmer's share is at level 1 marketing channels, with a marketing margin of IDR 4,000 / kg, the percentage of farmers share of 80 percent, and trader's share 100 percent.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: jeruk siam, saluran pemasaran, margin pemasaran
Subjects: S Agriculture > SB Plant culture > SB107-109 Economic botany
Divisions: 05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User: Users 9068 not found.
Date Deposited: 27 Nov 2020 07:55
Last Modified: 27 Nov 2020 07:55
URI: http://repository.unsri.ac.id/id/eprint/38076

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