PENGARUH IKLAN TELEVISI DAN BILLBOARD TERHADAP KEPUTUSAN PEMBELIAN KOPI INSTAN INDOCAFE CAPPUCINO

MAHARIN, ILHAM and Nofiawaty, Nofiawaty and Yunita, Dessy (2020) PENGARUH IKLAN TELEVISI DAN BILLBOARD TERHADAP KEPUTUSAN PEMBELIAN KOPI INSTAN INDOCAFE CAPPUCINO. Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_0111381621134.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_61201_0111381621134_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (8MB) | Request a copy
Preview	Text RAMA_61201_01011381621134_0008116904_0030068104_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (696kB) | Preview
	Text RAMA_61201_01011381621134_0008116904_0030068104_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (140kB) | Request a copy
	Text RAMA_61201_01011381621134_0008116904_0030068104_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (158kB) | Request a copy
	Text RAMA_61201_01011381621134_0008116904_0030068104_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (232kB) | Request a copy
	Text RAMA_61201_01011381621134_0008116904_0030068104_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (87kB) | Request a copy
	Text RAMA_61201_01011381621134_0008116904_0030068104_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (151kB) | Request a copy
	Text RAMA_61201_01011381621134_0008116904_0030068104_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (455kB) | Request a copy

Abstract

ABSTRAK PENGARUH IKLAN TELEVISI DAN BILLBOARD TERHADAP KEPUTUSAN PEMBELIAN KOPI INSTAN INDOCAFE CAPPUCINO (Studi Kasus Pada Mahasiswa Universitas Sriwijaya Kampus Palembang) Penelitian ini bertujuan untuk mengetahui pengaruh iklan televisi dan billboard secara parsial dan simultan terhadap keputusan pembelian kopi instan indocafe cappucino (studi kasus pada mahasiswa Universitas Sriwijaya Kampus Palembang). Dalam penelitian ini yang menjadi populasi yaitu Mahasiswa Universitas Sriwijaya Kampus Palembang yang mengkonsumsi Kopi Instan Indocafe Cappucino sehingga dalam mencari sampel menggunakan non probability sampling dengan beberapa kriteria dan menggunakan rumus lemeshow maka sampel yang didapat sebanyak 100 sampel. Metode pengumpulan data yang digunakan adalah dengan menyebar kuisioner melalui Google Form. Teknik analisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukan bahwa adanya pengaruh Iklan Televisi dan Billboard terhadap Keputusan Pembelian Kopi Instan Indocafe Capucino pada Mahasiswa Universitas Sriwijaya Palembang. Kata Kunci : Iklan Televisi, Iklan Billboard, Keputusan Pembelian

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kata Kunci : Iklan Televisi, Iklan Billboard, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 10669 not found.
Date Deposited:	03 Feb 2021 07:46
Last Modified:	03 Feb 2021 07:46
URI:	http://repository.unsri.ac.id/id/eprint/41975

Actions (login required)

View Item