EFEKTIVITAS FOTO KEHUMASAN BAGI PEMBACA SEBAGAI PENUNJANG BERITA DI MEDIA INTERNAL MAILING LIST PT KERETA API INDONESIA (PERSERO) DIVISI REGIONAL III PALEMBANG

ARIZKIYANTI, ARIZKIYANTI and Sobri, Kiagus Muhammad and Bafadhal, Oemar Madri (2020) EFEKTIVITAS FOTO KEHUMASAN BAGI PEMBACA SEBAGAI PENUNJANG BERITA DI MEDIA INTERNAL MAILING LIST PT KERETA API INDONESIA (PERSERO) DIVISI REGIONAL III PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

EFEKTIVITAS FOTO KEHUMASAN BAGI PEMBACA SEBAGAI PENUNJANG BERITA DI MEDIA INTERNAL MAILING LIST PT KERETA API INDONESIA (PERSERO) DIVISI REGIONAL III PALEMBANG Penelitianinibertujuanuntukmengukurtingkatefektivitasfotokehumasan yang digunakanolehHumasda PT KAI (Persero) Divisi Regional III Palembang yang digunakansebagaipenunjangberita di media internal Mailing List. Penelitianini dilator belakangiolehminimnyaperusahaan yang sadarakanpentingnyakegiatanfotografikehumasandalamperusahaan. PT KAI (Persero) Divre III Palembang merupakansalahsatuperusahaan yang sadarakanpentingnyakegiatanfotografikehumasan. Namun, PT KAI(Persero) Divre III Palembang belummemilikistandarfoto, sehinggauntukmengukurefektivitasfotobagipembacapada media internal perusahaandigunakanteori Frank Jefkins. Hasildaripenelitianinimenunjukanbahwafotokehumasan yang digunakanoleh unit Humasda PT KAI (Persero) Divre III Palembang dapatdikatakanefektif. Dengandemikian, Humasdahendaknyaterusmeningkatkankualitasfoto yang digunakansebagaipenunjangberita di media internal sehinggadapatterusmeningkatkanminatkaryawandalammembacaberita di media internal. Kata kunci :humas, fotokehumasan, media internal   ABSTRAK Effectiveness Of Public Relations Photos For Readers As Supporting News In Internal Media (Mailing List) PT KeretaApi Indonesia (Persero) Divisi Regional III Palembang This study aims to measure the level of effectiveness of public relations photographs used by Humasda PT KAI (Persero) Divisi Regional III Palembang which are used as supporting news in the internal media (mailing list). This research is motivated by the lack of companies that are aware of the importance of public relations photography activities in the company. PT KAI (Persero) Divre III Palembang is one company that is aware of the importance of public relations photography activities. . However, PT KAI (Persero) Divre III Palembang does not yet have a photo standard. so as to measure the effectiveness of photographs for readers on the company's internal media the researchers used Frank Jefkins theory. The results of this study indicate that public relations photos used by Unit Humasda of PT KAI (Persero) Divre III Palembang can be said to be effective. So, Humasda should continue to improve the quality of photos used to support news in internal media so that it can continue to increase employee interest in reading news in internal media.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Public Relations, Public Relations Photographs, internal media
Subjects: T Technology > TF Railroad engineering and operation > TF1-1620 Railroad engineering and operation
T Technology > TR Photography > TR1-1050 Photography
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Users 10955 not found.
Date Deposited: 10 Mar 2021 07:31
Last Modified: 10 Mar 2021 07:31
URI: http://repository.unsri.ac.id/id/eprint/43639

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