EFEKTIFITAS STRATEGI PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK TELEVISI CRT PADA PT SHARP ELECTRONICS INDONESIA CABANG PALEMBANG

ARISWARA, FABIANUS GITA and Syahidin, Machmud and Diah, Yuliansyah M. (2008) EFEKTIFITAS STRATEGI PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK TELEVISI CRT PADA PT SHARP ELECTRONICS INDONESIA CABANG PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The objective of this research is to know the effectiveness of promotion strategy which is applied by firm to increase the product sales volume of CRT television on the year of 2002-2007 period. By using the Trend analysis and qualitatif approach, the writer find that the promotion strategy which is applied by firm give positive impacts to the firm’s revenue every year except on the year of 2005-2006 period where there is a negative movement of the firm’s revenue which caused by the competition at the same market i n firm’s marketing area. Based on this research, the writer suggest firm to optimize the right promotion strategy for increasing the sales volume and make promotion’s policies which more orientated on distributor, because by their hands the product was delivered to the costumer.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Promotion Strategy and Sales Volume
Subjects: H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products
H Social Sciences > HF Commerce > HF5429.7-5430.6 Shopping centers. Shopping malls
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mr Halim Sobri
Date Deposited: 22 Mar 2021 01:40
Last Modified: 22 Mar 2021 01:40
URI: http://repository.unsri.ac.id/id/eprint/43919

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