PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI LAPTOP GAMING MEREK ROG ASUS (STUDI PADA MAHASISWA DI KOTA PALEMBANG)

SIAHAAN, BOBBY LINGGOM and Eka, Dian and Nailis, Welly (2020) PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI LAPTOP GAMING MEREK ROG ASUS (STUDI PADA MAHASISWA DI KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study was to determine the effect of the Marketing Mix in creating interest in buying Asus ROG laptops among students in Palembang. The population in this study were students who were studying in Palembang. Data collection techniques were carried out by distributing questionnaires to 100 students spread across Sriwijaya University Palembang, Muhammadiyah Palembang University, PGRI Palembang University, and Tridinanti University Palembang. This study uses primary data obtained from questionnaires and the analysis technique used is multiple regression analysis techniques. The results of this study indicate that from the results of the linear regression equation, it can be interpreted that if the 4P marketing mix (product, price, place and promotion) of the Asus ROG laptop is increased, then buying interest will increase and vice versa. And the results of the F test and t test indicate that the marketing mix (4P) has a significant effect on buying interest. Suggestions that can be given in this study are to maintain the marketing strategy that has been built, namely in terms of product, price, distribution and promotion. A business strategy that can be done is to always innovate and evaluate this marketing mix strategy. Companies must be able to always connect the product needs that consumers want with the products they produce.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Bauran Pemasaran (Produk, Harga, Distribusi, Promosi), Minat Beli
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 11471 not found.
Date Deposited:	29 Mar 2021 08:22
Last Modified:	29 Mar 2021 08:22
URI:	http://repository.unsri.ac.id/id/eprint/44437

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