ANALISIS TINGKAT KEPUASAN KUNJUNGAN WISATAWAN DAN STRATEGI PENGEMBANGAN TAMAN WISATA ALAM HUTAN PUNTI KAYU DI KOTA PALEMBANG

SARI, NILAM and Alamsyah, Idham and Putri, Nurilla Elysa (2021) ANALISIS TINGKAT KEPUASAN KUNJUNGAN WISATAWAN DAN STRATEGI PENGEMBANGAN TAMAN WISATA ALAM HUTAN PUNTI KAYU DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Analisis Tingkat Kepuasan Kunjungan Wisatawan dan Strategi Pengembangan Taman Wisata Alam Hutan Punti Kayu di Kota Palembang Analysis of Tourist Visit Satisfaction Levels and Punti Kayu Forest Tourism Development Strategy in Palembang City Nilam Sari1, Idham Alamsyah2, Nurilla Elysa Putri3 Program Studi Agribisnis, Fakultas Pertanian, Universitas Sriwijaya Jalan Palembang-Prabumulih KM 32 Indralaya Ogan Ilir 30662 Abstract This study aims to (1) determine the level of satisfaction consisting of ticket prices, attractiveness, facilities and experience of visiting Punti Kayu and determine the comparison of satisfaction levels based on the area of origin, (2) determine the value of willingness to pay based on travel costs and determine the relationship between value. willingness to pay with the satisfaction level of visiting Punti Kayu, (3) knowing the formulation of Punti Kayu development strategy in Palembang City. The research was carried out from August 2020 to September 2020. The data processing method used was the calculation of the satisfaction level score, the willingness to pay analysis using the travel cost method and the development strategy analysis using the SWOT analysis. The satisfaction level of tourist visits who became respondents was 60 people and an average score of 3.51 with the satisfied category was 53.30 percent. The result of the analysis of willingness to pay the visit of Punti Kayu respondent based on the travel cost method is Rp30,196.36. Based on the results of the spearman correlation calculation, the sig. (2-tailed) is 0.01 < 0.05, so there are the relationship between willingness to pay and the level of satisfaction. The results of the analysis of Punti Kayu's development strategy are in quadrant I formulation, namely the SO strategy with the strategy being to make several ride, sports areas such as jogging track and make intersetig photo spot such as adding a flower garden with an aesthetic impression. Keywords : willingness to pay, Punti Kayu, development strategy, level of satisfaction.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kesediaan Membayar, Tingkat Kepuasan,Punti Kayu, Strategi Pengembangan
Subjects: S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions: 05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User: Users 11560 not found.
Date Deposited: 01 Apr 2021 04:54
Last Modified: 01 Apr 2021 04:54
URI: http://repository.unsri.ac.id/id/eprint/44705

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