PENGARUH STORE ATMOSPHERE DAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN B777 SKY KITCHEN DI KOTA PALEMBANG

APRIYANI, LELI and Daud, Islahuddin and Rosa, Aslamia (2018) PENGARUH STORE ATMOSPHERE DAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN B777 SKY KITCHEN DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the influence of store atmosphere and product to customers B777 Sky Kitchen in Palembang City. Sampling method used is nonprobability sampling. Based on the result of multiple regression analysis indicate that variable store atmosphere (X1) and product (X2) significantly influence customers B777 Sky Kitchen in Palembang City.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Store Atmosphere, Product and Purchase Decision
Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs Dies Meirita Sari
Date Deposited: 02 Sep 2019 03:35
Last Modified: 02 Sep 2019 03:35
URI: http://repository.unsri.ac.id/id/eprint/5244

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