PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA SURYA OPTICAL PALEMBANG BERBASIS WEB

DHARMAWAN, DICKY and Suarli, Pacu Putra (2021) PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA SURYA OPTICAL PALEMBANG BERBASIS WEB. Undergraduate thesis, Sriwijaya University.

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Abstract

Perusahaan yang sukses adalah perusahaan yang mampu mempertahankan loyalitas pelanggannya dan melakukan inovasi terhadap produk maupun layanan terhadap pelanggan agar tercapainya kepuasan pelanggan. Untuk menjaga hubungan baik dengan pelanggan maka perusahaan menggunakan Customer Relationship Management dengan itu maka perusahaan akan lebih mudah untuk berinteraksi dengan pelanggan maupun calon pelanggan. Begitu juga yang harus dilakukan oleh perusahan Surya Optical, dimana perusahaan Surya Optical ini merupakan salah satu dari Usaha Kecil Menengah (UKM) yang bergerak dibidang jasa dan penjualan. Sehingga penulis membahas tentang Penerapan Customer Relationship Management pada perusahaan Surya Optical dengan membuat sebuah sistem layanan purna jual yang berbasis web. Layanan purna jual pada sistem yang dibangun berupa klaim garansi, ulasan maupun pengaduan dan pengaturan jadwal pemeriksaan rutin sehingga menarik loyalitas pelanggan setelah pembelian

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: loyalitas pelanggan, customer relationship management, CRM, purna jual, optik, surya optical.
Subjects: T Technology > T Technology (General) > T10.5-11.9 Communication of technical information > T10.5 General works Information centers
T Technology > T Technology (General) > T10.5-11.9 Communication of technical information > T10.63.A1 General works
T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General)
T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.5 General works Management information systems Cf. HD30.213 Industrial management Cf. HF5549.5.C6+ Communication in personnel management Cf. TS158.6 Automatic data collection systems (Production control)
T Technology > T Technology (General) > T58.7-58.8 Production capacity. Manufacturing capacity > T58.8 Productivity. Efficiency Standardization Cf. TA368 Standards (Collections, indexes, etc.)
Divisions: 09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User: Dicky Dharmawan
Date Deposited: 25 Nov 2021 03:00
Last Modified: 25 Nov 2021 03:00
URI: http://repository.unsri.ac.id/id/eprint/57916

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