ANALISIS RETURN ON ASSET RATIO, GROSS PROFIT MARGIN RATIO, DAN TOTAL ASSET TURNOVER RATIO UMKM DI PALEMBANG SEBELUM DAN SESUDAH MENGGUNAKAN FINANCIAL TECHNOLOGY DIGITAL PAYMENT TAHUN 2017 - 2018

GUNAWAN, HANDI and Adam, Mohamad and Taufik, Taufik (2021) ANALISIS RETURN ON ASSET RATIO, GROSS PROFIT MARGIN RATIO, DAN TOTAL ASSET TURNOVER RATIO UMKM DI PALEMBANG SEBELUM DAN SESUDAH MENGGUNAKAN FINANCIAL TECHNOLOGY DIGITAL PAYMENT TAHUN 2017 - 2018. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to compare financial performance, precisely return on assets, gross profit margin, and total asset turnover between before using digital payment financial technology and after using digital payment financial technology for SMEs in Palembang. By using primary data types, the population in this study are all Palembang SMEs in well-known malls in the city of Palembang. The results of this study indicate that the use of digital payment financial technology has an impact on financial performance, especially return on assets, gross profit margin, and total asset turnover. Due to the limitations of the study, it is highly recommended to add respondents and other independent variables due to the limitations of the study.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Return on Asset, Gross Profit Margin, Total Asset Turnover, Digital Payment, Financial Technology, Fintech
Subjects: H Social Sciences > HB Economic Theory > HB221-236 Price
T Technology > T Technology (General) > T173.2-174.5 Technological change > T174.2 Technology indicators
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Handi Gunawan
Date Deposited: 24 Nov 2021 08:15
Last Modified: 24 Nov 2021 08:15
URI: http://repository.unsri.ac.id/id/eprint/57944

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