PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BERKUNJUNG WISATAWAN KE CANDI BUMI AYU KABUPATEN PALI

FEBEYKA, WIGA and Nisyak, Hoirun and Saraswaty, Erlisa (2021) PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BERKUNJUNG WISATAWAN KE CANDI BUMI AYU KABUPATEN PALI. Undergraduate thesis, Sriwijaya University.

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Abstract

ABSTRACT This research is entitled "The Effect of Electronic Word Mouth on Tourists' Interest in Visiting the Bumi Ayu Temple, PALI Regency" by Wiga Febeyka The purpose of this study is to determine whether there is an influence of electronic word of mouth on the interest of visiting tourists. The method applied is a quantitative method with descriptive analysis techniques and explanatory techniques using simple linear regression parametric statistical analysis tools. Data was collected by distributing questionnaires to 100 tourist respondents of Candi Bumi Ayu, PALI Regency. The findings from the data analysis in this study were obtained through hypothesis testing using the t-test that tcount is greater than ttable, where tcount 7.401 > ttable 1.984, which means that there is an effect of Electronic Word of Mouth on Visiting Interest, and the effect given is 35.9% and the rest is influenced by other factors. The linear regression equation obtained is Y= 6.289 + 0.446, which means that each addition of one value of the Effect of Electronic Word of Mouth will give an increase in value of 0.446 on interest in visiting the Bumi Ayu Temple, PALI Regency. Keywords : Effect of Electronic Word of Mouth, Interest in Visiting

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Electronic, Word Of Mouth, Minat Berkunjung,Candi, Pariwisata
Subjects: A General Works > AM Museums (General). Collectors and collecting (General) > AM1-(501) Museums. Collectors and collecting
A General Works > AM Museums (General). Collectors and collecting (General) > AM111-160 Museology. Museum methods, technique, etc.
A General Works > AZ History of Scholarship The Humanities > AZ200-361 History
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: WIGA FEBEYKA
Date Deposited: 11 Jan 2022 07:16
Last Modified: 11 Jan 2022 07:16
URI: http://repository.unsri.ac.id/id/eprint/61090

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