VIDEO PROMOSI KEDAI KOPI PETANG UNTUK MENINGKATKAN BRAND AWARNESS PADA MASYARAKAT

AZHIMAN, MUHAMMAD FAUZAN and Sazaki, Yoppy (2022) VIDEO PROMOSI KEDAI KOPI PETANG UNTUK MENINGKATKAN BRAND AWARNESS PADA MASYARAKAT. Diploma thesis, Sriwijaya University.

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Abstract

Video promosi kedai kopi petang untuk meningkatkan brandawarness adalah konten video yang akan mempromosikan brand produk-produk dari kedai kopi petang, video ini akan disebarluaskan melalui media sosial Instagram.Konten video ini bertujuan untuk meningkatkan brand image (nama-nama produk) agar masyarakat luas lebih mengenali produk-produk dari kedai kopi petang.Adapun manfaat dari konten video ini adalah memberikan informasi kepada konsumen tentang kedai kopi petang kepada masyarakat luas khususnya di kota Palembang maupun diluar Palembang kemudian video promosi ini juga bisa menjadi referensi untuk penggemar kopi.Metode dalam pembuatan tugas akhir ini menggunakan metode observasi langsung terhadapat pemilik kedai kopi petang.Hasil dari tugas akhir ini berdurasi 2 menit 42 detik yang nantinya akan menggunakan testing kuisoner terhadap konsumen ataupun pengunjung dari kedai kopi petang. The evening coffee shop promotional video to increase brand awareness is video content that will promote the product brand of the evening coffee shop. This video will be disseminated through Instagram social media. This video content aims to improve brand image (product names) so that the wider community is more recognize the products of the evening coffee shop. The benefits of this video content are to provide information to consumers about the evening coffee shop to the wider community, especially in the city of Palembang and outside Palembang then this promotional video can also be a reference for coffee fans. The method of making assignments This final project uses a direct observation method to the owner of the evening coffee shop. The results of thisfinal project are 2 minutes 42 seconds which will later use a testing questionnaire for consumers or visitors from the evening coffee shop.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Video Promosi
Subjects:	T Technology > TR Photography > TR845-899 Cinematography. Motion pictures
Divisions:	09-Faculty of Computer Science > 57401-Informatics Management (D3)
Depositing User:	MUHAMMAD FAUZAN AZHIMAN
Date Deposited:	27 May 2022 07:56
Last Modified:	27 May 2022 07:56
URI:	http://repository.unsri.ac.id/id/eprint/70545

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