PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI TERHADAP KEPUTUSAN PEMBELIAN PONSEL IPHONE (STUDI KASUS PADA PENGGUNA IPHONE DI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG)

SARI, TIARA DWINTA and Widad, Ahmad and Nofiawaty, Nofiawaty (2018) PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI TERHADAP KEPUTUSAN PEMBELIAN PONSEL IPHONE (STUDI KASUS PADA PENGGUNA IPHONE DI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This research is aims to find out how big the influence of social factors (X1) and personal factors (X2) on the purchasing decision of Iphone on Faculty of Econom-ic students of Sriwijaya University. Through purposive sampling method, 100 re-spondents are selected. In which the Instruments are tested using validity and reli-ability test. The analysis are then tested using t-test (partial test) and F-test (sim-ultanneous test). The result shows that in both test, social factors negative have a significant effect and personal factors have an effect of purchasing decision of Iphone on Economic of Faculty students of Sriwijaya University

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: social factors, personal factors and purchase decision.
Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce
H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs Dies Meirita Sari
Date Deposited: 24 Sep 2019 07:02
Last Modified: 24 Sep 2019 07:02
URI: http://repository.unsri.ac.id/id/eprint/8705

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