STRATEGI PROMOSI PROGRAM KAMPUNGKU TVRI SUMATERA SELATAN DALAM MENINGKATKAN AUDIENCE SHARE

WIDYANI, RIZQA and Nasyaya, Annada and Yogsunandar, Harry (2022) STRATEGI PROMOSI PROGRAM KAMPUNGKU TVRI SUMATERA SELATAN DALAM MENINGKATKAN AUDIENCE SHARE. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled "The Promotion Strategy of TVRI South Sumatra's Kampungku Program in Increasing Audience Share." This study aims to determine the strategy used by TVRI South Sumatra in increasing Audience Share for the Kampungku program. To discuss the research used the theory of promotional mix from Musman and Sugeng's book, there are 4 marketing mix namely Product, Price, Place and Promotion. The research method used is a qualitative descriptive analysis method which is a form of research that includes the process of collecting data and compiling data. The process of collecting data is done by in-depth interviews, observation, and documentation. The results showed that TVRI South Sumatra had not implemented all promotion methods in accordance with the marketing mix theory to increase the audience share for the Kampungku program. Keywords: Promotion Strategy, Marketing Mix, My Village, Audience Share, TVRI South Sumatra.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Promosi, Bauran Pemasaran, Kampungku, Audience Share, TVRI Sumatera Selatan
Subjects:	H Social Sciences > HE Transportation and Communications > HE8689-8700.95 Radio and television broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rizqa Widyani
Date Deposited:	30 Jan 2023 05:53
Last Modified:	30 Jan 2023 05:53
URI:	http://repository.unsri.ac.id/id/eprint/88306

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