PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PENGGUNA APLIKASI GOJEK DI PALEMBANG

RISANTY, NOVA and Yunita, Dessy (2025) PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PENGGUNA APLIKASI GOJEK DI PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of E-Service Quality on E-Satisfaction among Gojek application users in Palembang. The researchers utilized primary data obtained through questionnaire distribution to respondents. The intended sample size for this study was 100 respondents, with a total of 140 respondents collected, The criteria for respondents in this study include residents domiciled of Palembang City, aged ≥ 17 years, and had used the Gojek app for the past year. The analysis technique used was multiple linear regression analysis. The research findins demonstrate a positive and significant simultaneous influence of E-Service Quality on E-Satisfaction.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: E-Service Quality, E-Satisfaction, Gojek, Palembang
Subjects: H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Nova Risanty
Date Deposited: 19 Sep 2025 07:42
Last Modified: 19 Sep 2025 07:42
URI: http://repository.unsri.ac.id/id/eprint/184359

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