STRATEGI KOMUNIKASI PERSUASIF DALAM MEMPENGARUHI POLA PERILAKU WARGA LORONG LAWANG KIDUL PALEMBANG MELALUI MAJELIS JAMA’AH TABLIGH

RAHMATULLAH, MUHAMMAD HAIDAR MADANI and Pratiwi, Miftha and Yogsunandar, Harry (2023) STRATEGI KOMUNIKASI PERSUASIF DALAM MEMPENGARUHI POLA PERILAKU WARGA LORONG LAWANG KIDUL PALEMBANG MELALUI MAJELIS JAMA’AH TABLIGH. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to understand how the Tablighi Jama'ah Council in Lorong Lawang Kidul Palembang uses persuasive communication strategies to influence the behavior patterns of its citizens. Tablighi Jama'ah Council is a religious group that focuses on da'wah and understanding of Islam. This research is a qualitative research presented descriptively based on the theory of persuasive communication strategies from Soleh Soemirat and Asep Suryana (2015) in their book Persuasive Communication. This research will focus on examining how the Persuasive Communication Strategy influences the behavior patterns of the residents of Jalan Lawang Kidul Palembang through the Jama'ah Tabligh assembly based on the dimensions of analysis of Persuasive Communication Objectives, Identification of target categories or audience segmentation, Formulation of Strategies and Selection of Persuasion. Methods.The results of this research show that Tablighi Jama'ah Council uses persuasive communication strategies in two forms, namely verbal and non-verbal communication which are effective in influencing the behavioral patterns of the residents of Lorong Lawang Kidul Palembang. In verbal communication such as the sentence "Let us sing together the chanting of holy verses in order to obtain mercy and blessings from Allah SWT" and non-verbal communication such as Jaulah activities, they implement behaviors in accordance with religious teachings where they visit people's houses one by one. grouped together with their characteristic clothing which symbolizes the tabligh congregation itself. Keywords : Persuasive Communication Strategy, Tablighi Jama'ah Council, Residents of Lorong Lawang Kidul

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi Persuasif, Majelis Jama’ah Tabligh, Warga Lorong Lawang Kidul
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN4699-5650 Journalism. The periodical press, etc.
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Muhammad Haidar Madani Rahmatullah
Date Deposited:	04 Oct 2023 04:24
Last Modified:	04 Oct 2023 04:24
URI:	http://repository.unsri.ac.id/id/eprint/129618

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