MAKNA BERBELANJA ONLINE MELALUI MEDIA SOSIAL INSTAGRAM PADA MAHASISWA UNIVERSITAS SRIWIJAYA

Anggraeni, Rami and Hendarso, Yoyok and Soraida, Safira (2018) MAKNA BERBELANJA ONLINE MELALUI MEDIA SOSIAL INSTAGRAM PADA MAHASISWA UNIVERSITAS SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini berjudul Makna Berbelanja Online Melalui Media Sosial Instagram Pada Mahasiswa Universitas Sriwijaya. Penelitian ini melihat bagaimana mahasiswa dan mahasiswi di Universitas Sriwijaya dalam memaknai belanja online di instagram. Penelitian ini menggunakan metode kualitatif deskriptif yang menggambarkan data deskriptif fenomena yang diteliti dengan unit analisis mahasiswa dan mahasiswi. Dalam penentuan informan menggunakan purposive dengan tujuan mendapatkan informasi mengenai situasi dan kondisi yang lebih mendetail sesuai dengan permasalahan penelitian. Strategi penelitian yang digunakan adalah strategi fenomenologi dengan teknik pengumpulan data berupa observasi, wawancara mendalam dan dokumentasi. Hasil penelitian ini adalah makna gaya hidup (life Style), fashion dan kekinian (Trendy).

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Makna, Berbelanja Online, Instagram, Mahasiswa
Subjects: H Social Sciences > HM Sociology > HM435-477 History of sociology. History of sociological theory
Divisions: 07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 24 Oct 2019 04:57
Last Modified: 24 Oct 2019 04:57
URI: http://repository.unsri.ac.id/id/eprint/13041

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