PENGARUH INFLUENCER MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA TAHUN AKADEMIK 2020

ANJELIKA, RESMA and FH, Yuliana (2024) PENGARUH INFLUENCER MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF MAHASISWA PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA TAHUN AKADEMIK 2020. Undergraduate thesis, Sriwijaya University.

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Abstract

The rise of social media has caused some people to become social media influencers. However, this has a negative impact on students who are easily seduced, resulting in consumptive behavior. Therefore, this study aims to determine whether there is an influence of social media influencers on the consumptive behavior of economic education students at FKIP Sriwijaya University in the 2020 academic year. This research is a quantitative research with an associative approach. The research population is economic education students of FKIP, Sriwijaya University academic year 2020. The research sample used a saturated sample technique, namely 71 populations sampled. Data collection techniques in the form of questionnaires, and interviews. The instrument validity test uses Pearson product moment, and the reliability test uses Cronbach alpha. The data analysis method uses normality test, linearity test, and hypothesis testing. The results showed that there was a significant influence between social media influencers on the consumptive behavior of economic education students at FKIP Sriwijaya University in the 2020 academic year. With the results of partial hypothesis testing (t-test), namely tcount ≥ ttable (7,0775 ≥ 1,995), then Ho is rejected, and Ha is accepted. Thus, students consumptive behavior is influenced by 42,07% by social media influencers, while the remaining 57,93% is influenced by other variables not examined in this study. Given that students are active users of social media, it is hoped that students can be wiser in using social media. Thus, being able to provide limits to making purchases.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Influencer Media Sosial, Perilaku Konsumtif
Subjects:	H Social Sciences > HB Economic Theory > HB201-206 Value. Utility H Social Sciences > HB Economic Theory > HB221-236 Price H Social Sciences > HB Economic Theory > HB801-843 Consumption. Demand H Social Sciences > HF Commerce > HF5001-6182 Business H Social Sciences > HF Commerce > HF5429.7-5430.6 Shopping centers. Shopping malls H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HG Finance > HG1651-1654 Discount H Social Sciences > HM Sociology > HM1176-1281 Social influence. Social pressure H Social Sciences > HM Sociology > HM831-901 Social change L Education > LC Special aspects of education > LC65-67.68 Economic aspects of education
Divisions:	06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User:	Resma Anjelika
Date Deposited:	23 Apr 2024 02:33
Last Modified:	23 Apr 2024 02:33
URI:	http://repository.unsri.ac.id/id/eprint/143308

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