PENGARUH HARGA DAN PROMOSI PENJUALAN PADA MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN BUTIK TWINS COLLECTION DI KOTA PALEMBANG

SALSABILLA, DIA PUTRI and Nailis, Welly (2025) PENGARUH HARGA DAN PROMOSI PENJUALAN PADA MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN BUTIK TWINS COLLECTION DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the effect of price and sales promotion on Instagram social media on purchasing decisions at Twins Collection boutiques in Palembang City. The method used in this study is a quantitative method. The data used in this study are primary and secondary. The sampling technique uses a non-probability sampling technique. The sample in this study was 100 respondents who live in Palembang City, aged 17-50 years and have purchased Twins Collection products in the last 6 months, and are followers of Twins Collection Instagram. Based on the t-test, it can be concluded that the price variable partially has a significant effect on purchasing decisions on Twins Collection boutique products and the sales promotion variable on Instagram social media partially does not have a significant effect on purchasing decisions on Twins Collection boutique products. Based on the f test (simultaneous), the results show that the price variable and sales promotion on Instagram social media simultaneously have a significant effect on purchasing decisions at Twins Collection boutiques in Palembang City.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Price, Sales Promotion, Purchasing Decision.
Subjects:	H Social Sciences > HF Commerce > HF5428-5429.6 Retail trade H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Dia Putri Salsabilla
Date Deposited:	18 Mar 2025 01:58
Last Modified:	18 Mar 2025 01:58
URI:	http://repository.unsri.ac.id/id/eprint/169020

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