PENGARUH KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PETERNAKAN SAPI POTONG 3RM FARM PALEMBANG

PRATAMA, M RENDY AKBAR and Fitrianto, Mohammad Eko (2025) PENGARUH KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PETERNAKAN SAPI POTONG 3RM FARM PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study analyzes the influence of quality and price on consumer purchasing decisions at 3RM Farm Palembang. Using a quantitative method with probability sampling of the entire consumer population (250 respondents), this study collected primary data through questionnaires. analysis shows a significant influence of quality and price on purchasing decisions.. Based on the results of the hypothesis testing, it is concluded that Quality has a significant influence on purchase decisions and Price also have a significant influence on Purchase decisions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Quality, Price, Purchase Decision
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	M Rendy Akbar Pratama
Date Deposited:	01 Sep 2025 08:49
Last Modified:	01 Sep 2025 08:49
URI:	http://repository.unsri.ac.id/id/eprint/183548

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