PENGARUH KEAMANAN (SECURITY) DAN KEPERCAYAAN (TRUST) KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE PADA INSTAGRAM

LESTARI, EVRYLIA and Nofiawaty, Nofiawaty and Nailis, Welly (2020) PENGARUH KEAMANAN (SECURITY) DAN KEPERCAYAAN (TRUST) KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE PADA INSTAGRAM. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research is to find out how security and trust influence on purchasing decisions of E-Commerce on Instagram. This research uses a quantitative approach by collecting data through survey methods. The population in this study are Sriwijaya University students who have made purchases on Instagram. The sampling technique uses purposive sampling method with the criteria that you have shopped on Instagram at least 1 time. Samples amounted to 100 respondents with data collection techniques using a questionnaire. Data analysis techniques in this study used multiple regression analysis techniques. The results of this study indicate that: (1) Security does not have a significant effect on purchasing decisions, as evidenced by the t value of 1.473 with a significance value of 0.144, greater than 0.05; (2) Trust has a significant effect on purchasing decisions, as evidenced from the t value of 3.005 with a significance value of 0.003 less than 0.05; (3) Trust and safety simultaneously have a positive effect on purchasing decisions, as evidenced by the results of significance of 0,000.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Keamanan, Kepercayaan, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Users 7035 not found.
Date Deposited:	10 Aug 2020 08:21
Last Modified:	10 Aug 2020 08:21
URI:	http://repository.unsri.ac.id/id/eprint/32537

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