PENGARUH PERSEPSI KEMUDAHAN DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN GOPAY (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG)

HARISH, GEVIN and Nazaruddin, Akhmad and Yunita, Dessy (2021) PENGARUH PERSEPSI KEMUDAHAN DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN GOPAY (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aimed to determine The Influence of Perceived of Ease And Security on Gopay Purchase Decisions (Study at Faculty of Economics Students of Sriwijaya University, Palembang Campus). The sampling technique used in this research was non-probability sampling with a stratified random sampling. The data were collected by questionnaire and distributed to 100 respondents. Analysis of the data used is the F test, t test, and multiple linear regression analysis. The results of the F test indicate that the variables that exist simultaneously affect the Purchase Decision. The results of the t test indicate that both variables partially which affects the Purchasing Decision, both namely Perceived of Ease () and Perceived of Security ().

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perceived of Ease, Perceived of Security, Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography H Social Sciences > HB Economic Theory > HB131-147 Methodology H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 11392 not found.
Date Deposited:	06 Jul 2021 05:44
Last Modified:	06 Jul 2021 05:44
URI:	http://repository.unsri.ac.id/id/eprint/44256

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