HUBUNGAN ANTARA INTENSITAS PAPARAN KONTEN KULINER INSTAGRAM DENGAN PERILAKU MEMBELI MAKAN MAHASISWA PENDIDIKAN DOKTER FAKULTAS KEDOKTERAN UNIVERSITAS SRIWIJAYA ANGKATAN 2018-2019

ESKALATIN, KHAIRA and Husin, Syarif and Oktariana, Desi (2022) HUBUNGAN ANTARA INTENSITAS PAPARAN KONTEN KULINER INSTAGRAM DENGAN PERILAKU MEMBELI MAKAN MAHASISWA PENDIDIKAN DOKTER FAKULTAS KEDOKTERAN UNIVERSITAS SRIWIJAYA ANGKATAN 2018-2019. Undergraduate thesis, Sriwijaya University.

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Abstract

Food buying behavior is an individuals' behavior in choosing to buy the food they will eat with considerations that are seen including drinking habits, food choices consumed, food preparations, and the amount of food consumed. The goal of this study was to determine the relationship between the intensity of exposure to Instagram food content and medical education students' purchasing behavior. The population of this study were students of the medical faculty of Sriwijaya University class 2018-2019 who had a history of exposure to food content on Instagram. This study is an observational-analytic study with a cross-sectional design. Sampling was carried out using a clustered random sampling technique, namely by providing data on active students from each batch both 2018 and 2019. The data collection technique was carried out using a questionnaire sent via Google Form. The conclusion of this study is the results of the Chi-square test have shown that there is no association between the intensity of exposure to food content on Instagram and the behavior of buying food which is different with several previous studies. With exposure to accessing food content, it does not have a significant influence on the behavior of buying food and beverages.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perilaku membeli makan, konten kuliner, konten makanan, Instagram, crosssectional, clustered random sampling.
Subjects:	R Medicine > RA Public aspects of medicine > RA601-602 Food and food supply in relation to public health
Divisions:	04-Faculty of Medicine > 11201-Medicine (S1)
Depositing User:	Khaira Eskalatin -
Date Deposited:	10 Aug 2022 07:43
Last Modified:	10 Aug 2022 07:43
URI:	http://repository.unsri.ac.id/id/eprint/76850

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