How Do Websites with a Sustainability Concept Affect Consumers’ Repurchase Intentions?

Putri, Yulia Hamdaini and Adam, Mohamad and Wahab, Zakaria and Mavilinda, Febria Hera (2023) How Do Websites with a Sustainability Concept Affect Consumers’ Repurchase Intentions? Proceedings of the 1st International Conference of Management and Business (ICoMB 2022). pp. 77-86. ISSN 2352-5428

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Abstract

A The website is a media promotion that is widely used by consumers today to find product information before making a purchase. In this case the concept of a website should be directed and measurable, for example skincare companies using websites to build a company image and encourage customer repeat purchases. This study aims to understand the repurchase intention influ�enced by the websites with concept of sustainability a sample of 200 respondents of skincare users who have explored such websites. The analysis used simple linear regression. The results show that consumers who surf websites with the concept of sustainability repurchase products, which means that there is a positive effect of websites with the concept of sustainability on customer repeat purchases.

Item Type:	Article
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Yulia Hamdaini Putri
Date Deposited:	14 Jun 2023 14:40
Last Modified:	14 Jun 2023 14:40
URI:	http://repository.unsri.ac.id/id/eprint/109824

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