PENGARUH ADVERTISING, EVENT AND EXPERIENCE, SERTA ONLINE MARKETING TERHADAP KEPUTUSAN MASYARAKAT MENGUNJUNGI OBJEK WISATA OLAHRAGA JAKABARING SPORT CITY DI KOTA PALEMBANG

KENLI, MUHAMMAD SYAIFAN RIDHO and Nofiawaty, Nofiawaty and Yunita, Dessy (2023) PENGARUH ADVERTISING, EVENT AND EXPERIENCE, SERTA ONLINE MARKETING TERHADAP KEPUTUSAN MASYARAKAT MENGUNJUNGI OBJEK WISATA OLAHRAGA JAKABARING SPORT CITY DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to examine the effect of advertising, event and experience, also online marketing on visiting decision of sport attraction Jakabaring Sport City in Palembang City as object of this research. The samples of this study are 100 respondents. The type of this research is a quantitative data of prime source with questionnaire also interview technique and secondary source with literature study. Analysis technique used is partial test, simultaneous test, and multiple linier regression analysis. The result of simultaneous test is advertising, event and experience, as well as online marketing have an effect on visiting decision of Jakabaring Sport City simulnatenously. The results of this study show that advertising as well as event and experience have effect on visiting decision of Jakabaring Sport City, but online marketing have no effect on visiting decision of Jakabaring Sport City.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Keputusan Berkunjung, Advertising, Event And Experience, Online Marketing
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Muhammad Syaifan Ridho Kenli
Date Deposited:	15 Jun 2023 04:24
Last Modified:	15 Jun 2023 04:24
URI:	http://repository.unsri.ac.id/id/eprint/110301

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