PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP MINAT BELI TIKET BIOSKOP SECARA ONLINE

FADHILAH, WAHIDAH and Nofiawaty, Nofiawaty and Nailis, Welly (2019) PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP MINAT BELI TIKET BIOSKOP SECARA ONLINE. Undergraduate thesis, Sriwijaya University.

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Abstract

The research aims to analyze the effect of perceived usefulness and perceived ease of use toward purchase intention on online cinema ticket. The research method used a quantitative method that has a causal-comparative design. The data has used in this research are primary data and secondary data. Non-probability sampling was used as sampling method with the total sample of 100 respondents. Data was collected through questionnaire which validity and reliability verified. The analysis tool in this study are simultaneous test (F test), partial test (t test), and multiple linear regression analysis. Results have show that: (1) Perceived usefulness and perceived ease to use simultaneously had positive effect on purchase intention; (2) Perceived usefulness partially had positive effect on purchase intention; (3) Perceived ease of use partially had positive effect on purchase intention; (4) The dominant variable influencing was perceived ease of use.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	persepsi manffat, persepsi kemudahan, minat beli
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce H Social Sciences > HF Commerce > HF5001-6182 Business H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 2052 not found.
Date Deposited:	11 Oct 2019 05:05
Last Modified:	11 Oct 2019 05:05
URI:	http://repository.unsri.ac.id/id/eprint/11438

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