EFEKTIFITAS TAYANGAN IKLAN TOKOPEDIA DI TELEVISI DALAM ONLINE SHOPPING EDISI "MUDAHNYA CARI BARANG IMPIAN "

BAHRI, SAMSUL and Sununianti, Vieronica Varbi and Susanto, Tri Agus (2019) EFEKTIFITAS TAYANGAN IKLAN TOKOPEDIA DI TELEVISI DALAM ONLINE SHOPPING EDISI "MUDAHNYA CARI BARANG IMPIAN ". Undergraduate thesis, Sriwijaya University.

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Abstract

This study examines "The Effectiveness of Tokopedia Advertisements on Television in Online Shopping" edition of "Mudahnya Cari Barang Impian" among students of the Faculty of Social and Political Sciences, Sriwijaya University. This research examines the level of online shopping before and after seeing Tokopedia ad impressions. The method used in this study is a quasi-experimental method involving groups of two groups, namely the control group and the experimental group, which means that the type of this study uses a type of comparative research. The technique of collecting data is done by questionnaire and observation. The scale used in the study is the Likert scale. The total population in this study amounted to 1729 people and the sample was taken using the Proportionate Stratified Random Sampling technique which got 95 total results. This study uses the concept of effectiveness from Triana. The results of this study indicate that the Tokopedia edition of the advertisement "Easy to find Dream Items" is not effective with students of the Faculty of Social and Political Sciences of Sriwijaya University, shown through a paired sample t test with a mean value before ad impressions of 41.26% and after ad impressions of 33.24%. Key : Effectiveness, Advertising, Online Shopping, Paired Sample T Test

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Effectiveness, Advertising, Online Shopping, Paired Sample T Test
Subjects:	H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence H Social Sciences > HM Sociology > HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Users 1664 not found.
Date Deposited:	28 Oct 2019 08:49
Last Modified:	28 Oct 2019 08:49
URI:	http://repository.unsri.ac.id/id/eprint/13485

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