KOMODIFIKASI SHARENTING TERHADAP ANAK DALAM PRAKTIK ENDORSEMENT PADA MEDIA SOSIAL INSTAGRAM

TARISSAH, RIRIS and Musdalifah, Farisha Sestri and Elfandari, Safitri (2023) KOMODIFIKASI SHARENTING TERHADAP ANAK DALAM PRAKTIK ENDORSEMENT PADA MEDIA SOSIAL INSTAGRAM. Undergraduate thesis, Sriwijaya University.

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Abstract

This study examines the commodification of children in the practice of sharenting through promotional uploads (endorsement) on instagram accounts @mazayazada, @mazayaamania, @babyshireenaqila, @adellazahraalvina, @babyzahiraavariella, and @zivannamaira. The study was conducted using descriptive quantitative methods with content analysis techniques (content). Data obtained from observations and literature studies. This study uses the theory of political economy that focuses on the first concept of commodification, and there are three other forms of commodification, such as content commodification, audience commodification, and worker commodification. The population and samples in this study were taken throughout 2023 (January-August) as many as 456 uploads in the form of photos, then analyzed using the sharenting and endorsement dimensions. The results showed that the frequency of fashion is more dominant on the sharenting dimension with 292 uploads with a percentage of 53,19%, and the frequency of clothing dominates on the endorsement dimension with 280 uploads with a percentage of 63,93%. This study also shows that there are forms of commodification by Mosco, namely content commodification seen from the content/content uploaded, audience commodification seen from the number of high ratings, and worker commodification seen from children who are the object of content. Keywords: Commodification, Sharenting, Endorsement, Instagram

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Komodifikasi, Sharenting, Endorsement, Instagram
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Riris Tarissah
Date Deposited:	26 Jan 2024 05:13
Last Modified:	26 Jan 2024 05:13
URI:	http://repository.unsri.ac.id/id/eprint/139930

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