PENGARUH ACTIVITIES, INTEREST DAN OPINION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA COFFEE SHOP STARBUCKS PALEMBANG ICON

HIBATULLAH, MUHAMMAD THORIQ and Nofiawaty, Nofiawaty and Mavilinda, Febria Hera (2024) PENGARUH ACTIVITIES, INTEREST DAN OPINION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA COFFEE SHOP STARBUCKS PALEMBANG ICON. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Activities, Interest, dan Opinion terhadap Keputusan Pembelian Konsumen pada Coffee Shop Starbucks Palembang Icon. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui kuesioner. Populasi dalam penelitian ini adalah Masyarakat Kota Palembang yang pernah mengkonsumsi produk di Starbucks Palembang Icon. Metode pengambilan sampel menggunakan Purposive Sampling dengan jumlah sampel sebanyak 100 responden. Penelitian ini menggunakan analisis kuantitatif, yaitu uji t, uji F, dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Activities (X1), Interest (X2), dan Opinion (X3) berpengaruh signifikan secara simultan terhadap Keputusan Pembelian Konsumen (Y), adapun variabel Activities (X1), Interest (X2), dan Opinion (X3) juga berpengaruh signifikan secara parsial terhadap variabel Keputusan Pembelian Konsumen (Y), dan variabel yang paling dominan adalah Interest (X2).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Activities, Interest, Opinion, Keputusan Pembelian Konsumen
Subjects:	H Social Sciences > HF Commerce > HF5428-5429.6 Retail trade H Social Sciences > HF Commerce > HF5429.7-5430.6 Shopping centers. Shopping malls H Social Sciences > HF Commerce > HF5460-5469.5 Department stores. Mail order business. Supermarkets. Convenience stores
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Muhammad Thoriq Hibatullah
Date Deposited:	16 Apr 2024 06:07
Last Modified:	16 Apr 2024 06:07
URI:	http://repository.unsri.ac.id/id/eprint/143159

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