ANALISIS FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN DI RITEL MODERN (STUDI PADA PENGUNJUNG ALFAMART DI KECAMATAN INDRALAYA)

NURWANTI, NURWANTI and Wahab, Zakaria and Nofiawaty, Nofiawaty (2015) ANALISIS FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN DI RITEL MODERN (STUDI PADA PENGUNJUNG ALFAMART DI KECAMATAN INDRALAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

Modern retail business is getting develop now, it influences the factors of consumers’ attitudes in making decition of purchase. Cultural, sosial, personal and psychological become factors that influence the purchase decision. The refore, companies need to know how big the influence of cultural, social, personal and psychological for the company to meet the needs of consumers. The purpose of this study was to test whether is there the influence of cultural, social, personal, and psycological on purchasing decisions in the sub-district Alfamart Indralaya. This research was conducted with patience questionnaires to visitors in the district Alfamart Indralaya. Testing and processing using SPSS software and test instrument validity and reliability test. Research testing using T test dan F test. The results showed that partially cultural factor influencing purchasing decisions simultaneously and cultural factors, social, personal and psychological influence purchasing decisions.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Cultural factors, sosial Factors, personal factors,psychological factors and purchasing decisions.
Subjects: H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Users 2701 not found.
Date Deposited: 06 Nov 2019 08:16
Last Modified: 06 Nov 2019 08:16
URI: http://repository.unsri.ac.id/id/eprint/14916

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