ANALISIS AKTOR DALAM IMPLEMENTASI WONDERFUL INDONESIA SEBAGAI NATION BRANDING PARIWISATA INDONESIA

UTARI, SELA FEBRI and Susilowati, Retno and Elake, Gunawan Lestari (2024) ANALISIS AKTOR DALAM IMPLEMENTASI WONDERFUL INDONESIA SEBAGAI NATION BRANDING PARIWISATA INDONESIA. Undergraduate thesis, Sriwijaya University.

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Abstract

The development of the tourism sector is independent of the role of actors in formulating policies, making marketing strategies, and also establishing cooperation. The tourism brand known by the tagline Wonderful Indonesia is a representation of Indonesian tourism. However, the modernization of the 21st century has taken the international community in a more diverse direction, so diplomacy is also undergoing a shift to a more modern direction, one of which is multi-track or multi-actor diplomacy. Through this multi-track diplomacy, Indonesia is trying to maintain its commitment to the sustainability of cooperative relations and seems to represent that a strong unity has taken place. Thus, diplomacy can be said to be multi-track as a step that can pave the way for the improvement and existence of the tourism sector with the national brand of an Indonesian wonderful Indonesia internationally recognized. This research aims to find out the role of actors in the implementation of Wonderful Indonesia as the national tourism brand of Indonesia with qualitative research methods and secondary data based on the concept of multi-track diplomacy. This is the concept of multi-track diplomacy that is used as a reference at the core of research: Track One (Government), Track Two (Non-Governmental/Professional), Track Three (Business or Peacemaking), Track Four (Privat Citizen), and Track Five (Research, Training, and Education). The results of the research show that the development of the tourism sector in 2017–2019 has been on the rise. It must be due to actors who have played a role in promoting, making policies, establishing international cooperation, and also doing promotions both on social media and other media, such as festivals. The actors on their tracks each have different roles. Keywords : Actors, Roles, Nation Branding, Wonderful Indonesia, Tourism, Indonesia, Multi-track Diplomacy

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Aktor, peran, merek bangsa, wonderful Indonesia, pariwisata, Indonesia, diplomasi multijalur
Subjects:	J Political Science > JZ International relations > JZ1305-2060 Scope of international relations. Political theory. Diplomacy J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Sela Febri Utari
Date Deposited:	10 Jul 2024 05:52
Last Modified:	10 Jul 2024 05:52
URI:	http://repository.unsri.ac.id/id/eprint/150159

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