PENGARUH PENGALAMAN WISATA BERKESAN, CITRA DESTINASI DAN DAYA TARIK WISATA TERHADAP LOYALITAS MELALUI KEPUASAAN WISATAWAN PADA WISATA ALAM DANAU RANAU OKU SELATAN

SHABRINA, ULFA and Sulastri, Sulastri and Muchsin, Saggaff Shihab (2024) PENGARUH PENGALAMAN WISATA BERKESAN, CITRA DESTINASI DAN DAYA TARIK WISATA TERHADAP LOYALITAS MELALUI KEPUASAAN WISATAWAN PADA WISATA ALAM DANAU RANAU OKU SELATAN. Masters thesis, Sriwijaya University.

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Abstract

Tourism is one of the dynamic and fastest industries in driving global economic growth. As the tourism industry increases, it is necessary to optimize tourist attraction as a tourism destination that a region relies on. Tourist attractions in Indonesia have several types, which are natural, cultural and artificial attractions. Based on several studies, several research gaps were found between variables. The purpose of this study is to determine the effect of memorable tourism experiences, destination image and tourist attractions on loyalty to the natural attractions of Ranau Lake, South OKU Regency through tourist satisfaction. This research was an exploratory quantitative study using a questionnaire distributed to visitors who had experience visiting Ranau Lake Nature Tourism, South OKU. There were 392 respondents who were taken using purposive sampling. The analysis method used Structural Equation Modeling with Smart PLS 4.0. The results of the study found that memorable travel experiences, destination images and tourist attractions had a significant effect on satisfaction; destination images had a significant effect on satisfaction; destination images had a significant effect on loyalty; satisfaction had a significant effect on loyalty; satisfaction was able to mediate memorable travel experiences, tourist attractions and destination images on loyalty.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Pariwisata, Pengalaman Wisata yang Berkesan,Citra Destinasi,Daya Tarik wisata, Kepuasaan, loyalitas
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: 01-Faculty of Economics > 61102-Management (S2)
Depositing User: Ulfa Shabrina
Date Deposited: 01 Aug 2024 04:01
Last Modified: 01 Aug 2024 04:01
URI: http://repository.unsri.ac.id/id/eprint/153390

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