PENGARUH BRANDING GEMOY PADA IKLAN KAMPANYE CAPRES DAN CAWAPRES PRABOWO-GIBRAN TERHADAP PERSEPSI DAN KEPUTUSAN MEMILIH PADA PEMILIH PEMULA

HAPSARI, HERMALIA and Thamrin, Muhammad Husni and Bafadhal, Oemar Madri (2024) PENGARUH BRANDING GEMOY PADA IKLAN KAMPANYE CAPRES DAN CAWAPRES PRABOWO-GIBRAN TERHADAP PERSEPSI DAN KEPUTUSAN MEMILIH PADA PEMILIH PEMULA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to test the effect of gemoy branding on presidential and vice presidential campaign advertisements Prabowo-Gibran on the perception and decision to vote for new voters. The population in this study were all students of Sriwijaya University. The sampling technique used Purpose sampling with a sample size of 100 communication science students at Sriwijaya University. The data analysis techniques used were classical assumption tests, simple coefficient analysis, simple linear regression. The results showed that there was a significant influence between gemoy Branding on Perception of Decision to Vote with a Tcount value of 9.942 with a significance level of 0.000 <0.05, this indicates that gemoy Branding on Decision to Vote has an influence because the Tcount value is greater than the Ttable value and the significance level. < (0.05) so that it can be stated as influential. Based on the results of the determination coefficient test, R square has a value of 0.483 or equal to 48.3% so it can be concluded that the influence of the Gemoy Branding variable (X1) on Perception (Y1) Decision to choose (Y2) can be explained by 48.3% while 51.7% is influenced by other variables outside this regression equation. Keywords: Gemoy Branding, Voting Decision, Beginner Voters

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Branding Gemoy, Keputusan memilih, Pemilih Pemula
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	HERMALIA HAPSARI
Date Deposited:	21 Nov 2024 01:35
Last Modified:	21 Nov 2024 01:35
URI:	http://repository.unsri.ac.id/id/eprint/159650

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